Our edge-to-cloud VR experience was a leap forward for Hewlett Packard Enterprise in innovative storytelling.

Black sky covered with stars and waves of blue and purple colors
A view of what a hand looks like in the virtual world. The hand gives a thumbs up gesture to a large screen that shows Earth from above.

Sensorial Technology
Connected Activations
Purposeful Partnerships
Experience Design
Behavioral Intelligence

How could we wow elite customers, without meeting face to face?

When the tech conference HPE Discover went fully virtual, we developed a VR experience that took the HPE “Greetings from the Edge” campaign to an entirely new level—bringing edge-to-cloud solutions to life in an engaging way for HPE customers, while keeping them utterly entertained.

the story we made

A warm welcome

Small groups gathered in the virtual “atrium” for a hands-on guided session, featuring a live HPE avatar host, interactive case studies and plenty to discover.

Attendee uses a device in the virtual world to capture sounds.
Breakout rooms that break through

Visitors played within immersive, gamified environments modeled on actual HPE usage cases—like this Purdue University initiative to study the impacts of climate change by archiving the sounds of nature.

Attendee is building a race car in the virtual world by configuring a hologram of the vehicle.
Off to the races

When guests stepped into the role of Chief Strategist with the Mercedes-AMG Petronas F1 Team—an HPE partner—they experienced the speed of HPE edge-to-cloud solutions firsthand.

The final frontier

In this experience, visitors went on spacewalks to repair the International Space Station, which uses HPE edge-to-cloud solutions to crunch data locally in real time without having to send it back to Earth.

Living and collaborating in VR

We didn’t just build our own VR world. We worked, held client meetings and play-tested inside the virtual environment as it took shape.



VR headsets shipped to CIOs worldwide


countries participated simultaneously


hours spent by CIOs in the experience

You guys hit the grand slam, from creatively bringing our use cases and campaign to life, to the flawless program management, to the 'white glove' experience delivery."

— Cyndie Wang, Head of Global Sponsorships & Brand Experience, HPE

It took a wide range of skills to execute a project of this complexity.

Behavior mapping 

Brand identity design & strategy 

Graphic & environmental design 


3D rendering 

Motion graphics design 

VR & virtual events 

Game, web & app development 

User experience design 

Marks & rights management 

And many more