polly nada show booth
Booth at the National Automotive Dealers Association – NADA 2022
Trade Show Design
Custom Fabrication
On-Site Install & Mgmt
Consulting & Optimization
Launching a new brand—with a splash
This first-time exhibitor made its debut in the middle of a brand re-design and a name change.
Polly tasked GMR with breaking through the typical trade show booth clutter. Asking us to create a space that was both innovative and inviting while maintaining the functionality to facilitate business activities.
the story we made
GMR worked with their Experience Design and Fabrication teams to design and produce the booth, which included: new brand visuals, demo stations, meeting rooms, a registration station, a presentation stage, and a full-service bar!
Beyond the booth, GMR also worked with Polly to plan and design a VIP cocktail party at the Cosmopolitan’s Chandelier Bar. Guests were able to easily register for the soirée through GMR’s Orchestrate platform.
Polly was awarded Best Booth at the 2022 Show, beating out more than 500 exhibitors, including industry heavy hitters like Carfax, Cox Automotive, GM, Assurant and more.
Influencer marketing
Graphic & environmental design
UX & digital design
Partnership & sponsorship strategy
Partnership relationship management
Marks & rights management
Data capture & lead generation
Sweepstakes administration
Experiential fabrication & on-site installation
Staffing & training
Social strategy & content amplification
And many more